Updated March 2019
Cookies are text files containing small amounts of information that are transferred and stored to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and to remember a user’s actions and preferences over a period of time.
Cookies are used on our website to collect information about your user preferences, browsing habits and the device you have used to access our website (including the make, model and operating system, IP address, browser type and mobile device identifiers) so that we can:
- provide essential features and functionality on our website;
- help ensure that you get the best from our website by making it as easy and intuitive as possible for you to use;
- monitor and analyse website usage and performance so that we can improve how it operates (including in relation to security) and the product selection and services available through it.
Different cookies have different functions. Our website uses the following cookies:
These allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
These are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.
Strictly necessary cookies
These cookies are essential for our website to operate. For example, they enable you to log into secure areas of our website, such as our donate page and enable you to complete payment seamlessly when ready to do so. We do not require your consent to set these cookies on your device as our website cannot function properly without them.
These cookies allow our website to remember choices you make when visiting our website and recognise you when you return. For example, functionality cookies allow us to remember information such as your login details if you choose to create an account with us. When you first access our website, we ask for your consent to set functionality cookies on your device.
These cookies collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous and is only used to improve how our website works.
We use Google Analytics, a popular website analytics service provided by Google. We allow Google Analytics to set cookies on your device when you visit our website for the purposes of recognising and measuring the number of visitors to our website and analysing interactions with our website, such as items clicked on, web pages viewed and any web pages where users are encountering download error messages from time to time. Google uses this information to compile anonymised reports on website activity, which we use to help improve the way our website works. See here for further information from Google about how Google Analytics works.
When you first access our website, we ask for your consent to set analytical/performance cookies on your device. To opt-out of cookies provided by Google Analytics, you can install the Google Analytics opt-out browser add-on available here. The add-on will prevent your browser from sending information to Google Analytics.
Also known as advertising cookies, these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.
We use a number of third parties including Google, Facebook, Instagram and Twitter, to help us carry out our advertising and marketing activities. We allow these third parties to set cookies on your device when you visit our website in order to collect information about your browsing habits, including the web pages you’ve viewed and the links you’ve clicked through. This information is used to make our website more relevant to your interests. It is also used to make adverts you see online more relevant to you, as well as to limit the number of times you see an advert. In addition, if you are a user who has signed up to receive marketing emails from us, you might receive emails containing content that is tailored to your interests, based on your browsing habits.
Targeted/advertising cookies also enable us to measure and analyse the overall effectiveness of our advertising and marketing campaigns so that we can improve them in the future.
When you first access our website, we ask for your consent to set targeting/advertising cookies on your device.
- Google: See here. To opt-out of Google's advertising cookies, see here.
- Facebook: See here.
- Instagram: See here.
- Twitter: See here.
Further details of the cookies we use are provided in the table below.
Universal Analytics (Google)]
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
Read Google's overview of privacy and safeguarding data
The functionality, analytical/performance and targeting/advertising cookies on our website (listed above) are not strictly necessary for our website to work but improve its overall performance and are intended to provide you with a better browsing experience. You may withdraw your consent to these at any time by following the instructions below. Please be aware that if you do not consent to the use of these cookies or withdraw your consent to such use, we cannot ensure that all pages on our website will be displayed as intended or that all the features and functions of our website will be fully available.
Many web browsers accept cookies by default. You can usually change the settings to refuse new cookies, block or delete some or all existing cookies or alert you when new cookies are set on your device. As the precise means by which you may do this will vary from browser to browser, please visit your browser's help or settings function for more information. Alternatively, you can visit www.aboutcookies.org for further information on how to change cookie settings across various browsers (e.g. Mozilla Firefox, Google Chrome, Internet Explorer and Safari).
Please note that if you use different devices to access and use our website, you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.
Info@worldchildcancer.org / +44 (0)203 176 7892
Or write to us at: Unit 2.3, Lafone House, Leather Market, 11/13 Weston Street, London, SE1 3ER