For 2015, World Child Cancer was selected as one of Deutsche Bank UK’s Charities of the Year.
Over the next 12 months, the partnership went on to become one of the most successful in the Bank’s history, engaging over 2,000 employees at all levels in a calendar of fundraising, team-building and awareness activities, and raising almost £1 million for World Child Cancer.
As part of our partnership review, we asked Deutsche Bank to tell us why they chose to work with us; what were the key ingredients of the partnership’s success; and what does World Child Cancer have to offer as a charity partner?
As a small UK charity working overseas, with a London head office, World Child Cancer fitted the brief and put forward an engaging case for support, highlighting the inequality that exists in cancer care in high-income countries (where 80% of children survive) versus lower-income countries (where survival rates can be as low as 10%). -Sabira Rouf, Corporate Citizenship, Deutsche Bank
Click here to read the full story about our game-changing partnership.